The Funplex - Black Friday Sale Campaign - Give the Gift of Fun!

Objective:

To capitalize on the holiday shopping season, the Funplex launched an engaging marketing campaign for Black Friday, titled "Give the Gift of Fun." The goal was to boost sales on our lowest price of the year and brand awareness by offering exceptional deals on memberships and gift packages, encouraging customers to purchase experiences as gifts for their loved ones.

Target Audience:
Families: Parents looking for unique and exciting gifts for their children.
Gift Shoppers: Individuals seeking memorable presents for friends and family.
Local Residents: Community members interested in gifting experiences that can be enjoyed together.

Key Messages:
"Give the Gift of Fun!" – Emphasized the great value and savings available during the Black Friday sale.

Campaign Components:
Exclusive Black Friday Deals. Offered lowest price of the year discounts on memberships, gift cards, and family packages. Promoted limited-time offers and perks for all pass holders.

Digital Advertising:
Utilized social media platforms, Google Ads, and email marketing to effectively reach our target audience. Ran targeted ads and showcased eye-catching graphics and pop-ups of the deals on our website and in our email signatures.

Email Marketing:
Sent personalized email campaigns to subscribers, highlighting the Black Friday deals and gift options. Included customer testimonials and gift-giving ideas to inspire purchases.

On-Site Promotions:
Set up promotional displays at the Funplex locations to inform visitors of the Black Friday offers and wrapping out front door with eye-catching graphic on the sale. Offered exclusive in-person discounts and giveaways for visitors who purchased gifts on-site.